It is great to see the growth of interest in entrepreneurship in India. Some people give the credit to the downturn, but I truly feel its more fundamental than people not wanting to write ‘unemployed’ in front of their name.
There are various startup events I attended recently, like proto, headstart and silicon india. It is great to see the amount of enthusiasm in these and the kind of networking platform these events provide. While the organisors of these events are doing great task, I feel the responsibility of productive networking lies with the people attending these events.
I have come accross quite a few experts who are a bit irritated by the fact that they spent one hour of their precious time mentoring a startup which later vanished and the mentor doesnt know what they are upto now. Worse still, he hears from people all around on the updates on this startup which he had felt a ‘personal’ bond with. On the other hand, I have met even more startups who find engaging a mentor or a probable investor to be a big effort. While their first call had gone well, you call the same person after 3 months and you feel alien.
Recently, we sent out a suggestion to our startups in iAccelerator program to get around this problem. The idea is to create a mail list to which you send a regular update. Put all these people in BCC and send them a mail once in 1-3 months depending on your pace of giving out such info.
I recently got the following email from one of the startups I had met two months ago (edited to keep privacy):
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Sub: Update on XYX
Hi,
We felt like sharing with you an update on what we have been upto at
XYZ and the interesting developments happening here.
1) We have received the technical approval for XTSY Product from DDRFD Organisation.
2) We have signed an agreement with Tata Nano and have received the first PO as well. (BBSBD Product)
3) We have received the confirmation of a pilot with Reliance in August. (BBSBD Product)
4) Speaking to a top car manufacturer for OE. (Further details cannot be disclosed at this time on their request)
Thanks
[Promoter Name]
Contact Details
———–
I feel that this is a simple way to keep people informed and get them to feel that ‘their company’ is doing interesting stuff. This is not intended to be as complicated as newsletter. I feel newsletters are much more of an effort and also seem less personal. A simple email like above works fine.
Apart from this, we feel there are a few simple hygenic points that one could follow to make the conversations easier:
1. Don’t just pick up the phone and call. It could be a good idea to drop an SMS first.
2. Suggested content of SMS
a. ‘Hello/Hi’
b. ‘We had met at —-’, or ‘MrBond had introduced us’
c. ‘We are facing a few problems with —-. While we have some ideas, we felt you could guide us better’ or ‘Looking forward to 10mins to discuss —-’
d. Ask for appropriate time. (please please dont ask the other person to call you!)
e. You name. eg, ‘pranay@iaccelerator’ (dont assume the person remembers you and has your number saved)
Ofcourse, this is not a DoT certified SMS bound to get you a response. The content will definitely change on the basis of your prior interaction with the reciever.
3. It is ok to send a followup mail after the first mail. Though, ideally, not within a day (unless it is an emergency). It is not good to send 6 followup mails for the same mail. If the first followup mail gets no response too, wait for some time and then get creative, find a better excuse to get in touch (some new development, some common person you met etc) and then try again. Sometimes, if the other person doesnt respond, it is fine to give up. He/She will probably not help much if he is trying to stay away from you.
Basically, i feel there are two ways one can look at the concept of network.
a. One is ‘Work on the net’. Get onto facebook, twitter & linkedin and just connect to people.
b. Do something such that in the end, the is some ‘ net (positive) work’ you have done.
I somehow prefer the latter view. Even if all that the ‘net positive work’ means is talking to some interesting people and learning new things.
Pranay